My name is Kim Smart. I’ve spent the past thirty-plus years as a copywriter and creative director for agencies in Salt Lake City and Minneapolis. In 2000, I ventured out on my own and started Smart Copy, Inc.
I graduated from Utah State University with a degree in Advertising Design. After shopping my art direction portfolio to agencies that year, I was offered a job as a copywriter. Desperately in need of work, I accepted, and have never looked back. I love the writing side of the business and have found that my background in design makes me a stronger concepter. I'll even admit some concepts work better without copy.
Agencies:
Gillham (SLC)
Kolesar and Hartwell (Minneapolis)
Dahlin Smith White (SLC)
Martha Felt Group (SLC)
USWeb/CKS (SLC)
Clients:
Too many to name. Over the years, my client list has been wonderfully diverse. But to do a little name dropping, some of the brands I've worked on include Northwest Airlines, 3M, Toro, Intel, Dreamworks Studios, Microsoft, American Express, LoveSac, Monster Garage and more. I can talk tech, construction, travel, scrapbooking, skiing, nonprofits, finance...you name it. And if I don't know it, I learn it.